Rebranding Eastern State Penitentiary Historic Site
Date/ Time: Tuesday, October 7th @ 2:00pm Location: Eastern State Penitentiary – 2027 Fairmount Ave, Philadelphia, PA 19130
Price: Students – $5, Members – $10, Non-members – $15
Join us for an inspiring panel discussion that takes you behind the scenes of rebranding one of Philadelphia’s most iconic historic sites — Eastern State Penitentiary Historic Site.
This storied landmark has a rich past and a bold vision for the future. Partnering with the team at Finch Brands, Eastern State set out to create a brand strategy and visual identity that honor its history while embracing what’s next.
Hear firsthand about the discoveries, the creative process, and the big ideas that shaped this transformation. From uncovering powerful stories to crafting a brand that aligns with their mission, this conversation offers a rare look at how a historic institution evolves its identity to connect with audiences today and inspire the generations to come.
