How does a design team of 30 build for 500 million people? Discover three approaches the Facebook Design team uses to increase their impact and build one of the world's largest communication platforms. Ben will showcase specific projects where these approaches were used and show you how can use Facebook's successes and failures to transform your design approach.Ben Blumenfeld is a design lead at Facebook. With over 500 million active users, Facebook is fundamentally changing the way people share and communicate with each other. Ben's team communicates Facebook's brand and mission through product experience, web properties, and offline channels.Prior to Facebook, Ben was a design director at Varien where he helped build Varien into one of the leading e-commerce firms in the world. He also worked as a designer at CBS where he designed sites for such shows as CSI, Survivor, and the Late Show with David Letterman.