AIGA Philadelphia's Night Caps presents an evening to discuss Building a Brand with Mike Smith of Smith & Diction and Jason Ganski and Tom Foley of Sedso Design 

Night Caps is a podcast talk-show hosted by Shawn Hileman.

Smith & Diction has created branding for such companies as Charity:Water, HipCityVeg and Charlie was a sinner. Sedso Design has become a Philly staple for branding a multitude of restaurants such as Loco Pez, Sonny's and Volver. Come join us as we dive into the world of branding—what it takes to build a memorable brand, create compelling brand strategies, deal with deadlines, manage brand applications, and collaborate effectively with clients.

Doors will open at 6:30pm, and taping runs from 7:00pm to 8:30pm. Seating is limited, so register quickly and arrive early.

Unable to attend the event? Ask questions and suggest topics through Twitter by mentioning @aigaphilly #nightcaps.

This is a free event, but we ask you to please register in advance. Members can register early on Tuesday, 4/19. Non-members registrations will open 9am on Thursday, 4/21.