@in: the conference for in-house creatives 2020

Join us for our 3rd @in conference for in-house creatives, and our 1st ever virtual conference. This year's conference will focus on how our jobs have evolved and will continue to evolve as we grow and our industry changes. It will be a day of insight and inspiration featuring dynamic and influential creative leaders speaking about design leadership, UX best practices, and more. Learn how you can evolve your design practice and your in-house team to make a greater impact. Come to learn, be inspired, and connect with your in-house peers.

This virtual conference is pay what you wish with 50% of the proceeds distributed to our scholarship fund. If you register at $25 or more, you will be given access to a recording of the conference to view anytime on-demand.


  • 9:10-10:15 Stephen Gates Opening Keynote
  • 10:15-11:10 TBD Speaker
  • 11:30-12:25 HI-Res Panel
  • 12:45-1:35 Éli Cruz
  • 1:35-2:40 Felix Oliha Closing Keynote

Emcee: Ryan Starr


Opening Keynote: Stephen Gates

Stephen is a global design leader who specializes in building world-class organizations that integrate human-centered design to drive product and service innovation. He is the Head Design Evangelist at InVision where he works as a strategic partner to elevate the business impact of design through education, coaching, and thought leadership with some of the world’s biggest brands. He previously worked at McCann Erickson, Citi and Starwood Hotels building teams that created award-winning global advertising campaigns, multiple Fortune 100 brands, and innovative digital experiences. His work has received over 150 international awards, his app design has been named as one of the World's 100 Greatest Apps, HOW Magazine named him one of the most talented and influential creatives working today, Apple has featured his work in 10 keynotes and more. He shares what he has learned through his speaking engagements and The Crazy One podcast which is an in-depth exploration of issues that matter to creatives including leadership, creativity, career development, innovation and more.


Closing Keynote: Felix Oliha

Felix has been in the creative industry for over a decade. He is currently the Senior Art Director and Design Lead for Brand Apart, a design shop in Atlanta, GA. Felix has curated a focus on building robust visual systems and supporting creative brand strategy.

Outside of serving as Art Director at Brand Apart, Felix is an Adjunct Professor at Miami Ad School @ Portfolio Center, teaching Design Entrepreneurship. He has also had the privilege of speaking at local and national design conferences including 2019 Brand New in Las Vegas.

Above all else–working through an empathetic lens as a creative partner is the key to meaningful connection and impactful design.

https://brand-apart.com | https://felixfoliha.com

Speaker: Élida Cruz

Élida loves solving problems. She’s spent the last 20+ years motivating people to work together, develop new ideas, and deliver great work – all in the service of solving problems for clients and their customers. As Vice President Head of Commercial and Small Business Design at Capital One, Élida focuses on enhancing customer centricity and the integration of design into operations, culture, the organization overall and drives change through a human centered lens. She leads a team whose scope includes all facets of experience design: design strategy, research, visual, IA, IxD, and front end development. She works in close partnership with bank business partners, product and tech and their teams who are responsible for integrated customer strategy and financial performance.

Élida thrives at the intersection of people leadership, design and business operations. She believes that a smooth-running ship, with a focus on people, provides the best platform to reach and develop ground-breaking customer insights, exceptional client satisfaction, and outstanding products and services.

During her career, Élida has helped some of the best innovation and design firms thrive. Prior to joining Capital One, Élida was the New York studio lead and global strategic operations lead at Fjord. In her tenure at Fjord she also led the global learning organization and ran North American Operations. Prior to joining Fjord Élida led program management and studio operations at frog design. She has also been a program management and operations lead at Razorfish, Organic, and DraftFCB.

When Élida is not leading teams and improving how teams work, she’s chasing after her son Tavo, cooking old family recipes and singing karaoke.


Including a Panel/live Hi-Res Episode hosted by Ryan Starr


AIGA Philadelphia’s partnership opportunities help you cultivate mutually beneficial relationships with the professional design community. Through a range of partnership levels, AIGA Philadelphia offers you several competitive advantages to fulfill your organization’s interests and promotional strategy. For more information or to become a sponsor, please contact Carissa Schied at sponsorship@philadelphia.aiga.org.

When & Where
Fri, Aug 14, 2020 9:00 AM - 2:45 PM EDT