Since 1966, the Graphic Design Department at The University of the Arts has sponsored lectures by architects, designers, and provocateurs, among them Louis Kahn, Paul Rand, April Greiman, Dan Friedman, Nathan Felde, Hugh Dubberly, Irma Boom, Matthew Carter, Dan Boyarski, Rosemary Tissi, Liz Sanders, Jorge Frascara, Jodi Forlizzi, and Keith Godard, among others. The great majority of the lecturers have been designers-in-residence in the Department of Graphic Design at the University at the time of their lecture, and this year is no exception. In 2011, the University returns to its roots in preciding at the founding of the Philadelphia chapter of AIGA with its collaborative sponsorship of lectures, a fruitful partnership that marked the Philadelphia design scene of the 90s. Harold Hambrose"Why a Portfolio Might be a Waste of Time" As a Design major at Carnegie Mellon University, Harold Hambrose recognized that the burgeoning software industry he was drawn to was more focused on features and functions than on how well these products fit into the hands of human beings. Within a few years of graduation, Harold's approach to technology design put him in the trenches of the design of the first public access banking machine for Citibank Corporation, the first computerized patient record for First Data Corporation's Health Systems Group, and the user interface for IBM's OS/2. Harold's drive had created an industry, even though he didn't know it yet.Harold Hambrose founded Electronic Ink in 1990 to formalize Design's role in the technology industry.Over 20 years later, Harold's influence in his industry has pushed technology and technologists to be more conscious of the human experience with software products. Harold is a pioneer in human-centered system development, and throughout his career as a thought leader, Electronic Ink has served the needs of Fortune 500 companies and entrepreneurs alike.In 2009, Harold was compelled to address the issue of businesses wasting billions of dollars on information technology that doesn't communicate clearly with the people who use it. In his book, Wrench in the System, Harold shows executives and managers how to turn underperforming digital assets into powerhouse systems-how to specify small changes that dramatically boost productivity, reduce training costs, and ask vendors the right questions.Throughout his career, Harold has lectured extensively in the U.S. and Europe on the importance of Design and consideration for the human context in the creation of business systems. He has spoken at conferences around the world, including the Internet World Conference Usability Workshop, the International Conference on Computer Human Interaction (ACM-CHI), IBM Interact, Carnegie Mellon's Emergence 2007, and the Designing Digital Communities Workshop, a presentation of Temple University's Fox School of Business and the Philadelphia Wireless Project.In 2006, Carnegie Mellon University awarded Harold its Alumni Achievement Award for significant contributions to the fields of Technology and Design. In 2010, Harold was the keynote speaker at SAP's Global Developers Conference DKOM in Walldorf, Germany, and most recently, Harold served on the panel at the Cass Business School event in London, where senior executives from the energy, pharmaceutical, healthcare, and financial industries shared insights and provided a look into the future of business systems and solution design.   These lectures are presented by The University of the Arts Graphic Design Department, in partnership with AIGA Philadelphia.