Designing with LightA lecture with Franz WernerAfter many years, the photographic image has secured a place for itself as an integral medium of graphic design. As early as 1919 the Dadaists and Russian Constructivists used photography as part of their creative process. At the Bauhaus in Weimar, it was Moholy-Nagy who pioneered the marriage of type and image.Werner's work and teaching in the area of Type + Image shows an unequivocal association with the Bauhaus, though this manifestation was intentional. His photographic work occasionally deals with socioeconomic or political themes, but not to the extent of the Dada or the Constructivist movements."The difference between my work and that of a conventional photographer is the aesthetic criteria applied to it. It is not my intent to criticize nor to minimize traditional photography but to clarify my pedagogy in the context of this medium. The profession of graphic design in the western hemisphere has strong ties with its writing system - the Latin alphabet. Looking at the development of our writing system from the Hieroglyphs, one can witness a gradual simplification of form. It is this process, the reduction and abstraction of information, which is one of the main criteria in the language of graphic design. The influence of this systemization and/or simplification is most notable when the art director of a project is a graphic designer using photography. Ultimately, the essence of any writing system has its roots in the sharing of knowledge, expression of emotion, and history in its recorded form: 'A system of human intercommunication by means of conventional visible marks.'"The work presented in this lecture is a compilation of student work and professional work. All of the student work was created in the following classes: Photo/Graphics, Photo/Video Graphics, Form + Communication, Typography II and Type + Image Design. Werner call this type of work “photo/graphics.”
This event is part of the Exposed lecture series on graphic design presented by the Graphic Design Department at University of the Arts.
Admission is free for AIGA membersBecome a member of AIGA,the professional association for design, to receive pre-sale access, special pricing and other benefits. WHEN: Monday, March 12th at 7:00 PMWHERE: CBS AuditoriumUniversity of the ArtsDorrance Hamilton Hall(corner of Broad & Pine Streets)320 South Broad StreetPhiladelphia, PA 19102PRICING:AIGA Member: FREEvalid AIGA ID requiredNon-Member: $10AIGA Student Member: FREEvalid AIGA ID requiredStudent Non-Member: $5UARTS Students, faculty and staff: FREEvalid UArts ID requiredEVENT PARTNER: University of the ArtsPRINTING PARTNER: CRW Graphics
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