Headline Gothic walks into a bar. The barman asks, “Why the long face?” Lolz, we crack ourselves up!
We proudly present to you for the month of June: #phillytype. This is a community-sourced project documenting the vernacular typography and signage of Philadelphia’s cityscape. Started in July 2012 as a way to bring together local type buffs and documentarians over a shared appreciation for the craft of typography, #phillytype testifies to Philadelphia’s changing urban landscape, anticipating its future while preserving its history. Curator Danielle Palencar draws from the #phillytype hashtag on Instagram, seeking the best representations of found type shot by hundreds of the city’s street photographers, signpainters, graf writers, designers, architects, social critics, and Philadelphia evangelists. The subject matter runs a sweeping range analogous to the diversity and history of the city — from old peeling handpainted lettering to cast metal type, from neon to ink on paper, from spraypaint to cut vinyl adhesives, from molded plastic to engravings — and from the 18th century up through last week.
First Friday | June 6, 6–9pm
June 6 – June 30
72 North 2nd Street (at Arch Street) | Google Map Hours Wednesdays and Thursdays | 3:00-7:00pm Fridays and Saturdays | 1:00-7:00pm
Making a special stop?
Please email ahead.
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