An Evening with Google Creative Lab
Join Moore and AIGA Philadelphia for a rare look behind the scenes of Google Creative Lab, with Steve Rura and Heather Luipold.

About this Event

Join Moore College of Art & Design and AIGA Philadelphia for a rare look behind the scenes of Google Creative Lab! Find out what happens when you send a varied group of ambitious creatives on a mission to improve people’s lives by combining creativity, technology and a significant amount of empathy. We will walk through a few of the Lab’s latest projects and learn what happens when you spend 99.9% of your time making.

This event is FREE and open to the public.


Steve Rura‎, Creative Director, Google Creative Lab, NYC

Heather Luipold, Creative Director, Google Creative Lab, NYC

Like Google itself, the Creative Lab is ambitious and crazy enough to come up with ideas that push the notion of what is possible and what is practical. They are designers, writers, programmers, filmmakers, producers and business thinkers that spend 99.9% of their time making. They are a small team that pushes for an impact that outweighs their footprint. Their job is to make Google’s magic more magical, help invent Google’s future, and communicate Google’s innovations, intent and ideals in ways that make them all immensely proud.


6–6:30 pm: Check-in + networking

6:30–6:45 pm: Introductions

6:45–8:00 pm: Presentation by Steve and Heather followed by Q+A

This event is hosted by Moore College of Art & Design and sponsored by AIGA Philadelphia.

Light refreshments will be provided.

About the speakers:

Steve Rura | Director, Google Creative Lab

Rura has a background in fine art, graphic design and art direction, and is currently a Creative Director in NYC. He started out as a motion designer in hip-hop post-production, working with artists such as The Roots, Common, Busta Rhymes and GZA. He gradually shifted his career towards branding and digital design, creating work for clients such as Nike, Puma, Coca Cola, Good Magazine, and Korean architect Tai Soo Kim.At Google Creative Lab, he has worked on branding, product design and communications for services such as Search, Chrome, YouTube, Google Classroom, Google News and Pixel. Steve grew up in Denver, Colorado, graduated from The Cooper Union in New York, and has also taught students at the School of Visual Arts and Hyper Island.

Heather Luipold | Creative Lead, Google Creative Lab

Luipold is a Creative Lead in New York working at the Google Creative Lab. They’re a small group of designers, engineers, writers, filmmakers and thinkers who experiment on non-traditional product concepts and ways to help connect people with Google products. She leads a team inside the Lab who focus on product visioning and experimentation. She’s also worked as an adjunct professor in the design department at the School of Visual Arts and at Cornell Tech. Prior to Google, she worked in a slew of agencies where she led product work for clients like Gucci, American Express and Lexus.

Event Sponsor: AIGA Philadelphia

AIGA Philadelphia’s mission is to activate, support, empower, and amplify designers and to advance the discipline of design as a professional craft, strategic advantage, and vital cultural force within the Philadelphia area. As the local chapter of the professional association for design, AIGA Philadelphia is the foremost resource for visual designers and other creative professionals of all disciplines in the local community, representing a diverse group of creatives across a multitude of personal and professional experiences and background.

When & Where
Thu, Mar 5, 2020 6:00 PM - 8:00 PM
Moore College of Art & Design
1916 Race Street
Philadelphia, PA 19103