Position: Freelance Brand Strategist and Content Creator
Location: Fishtown, Philadelphia
Website: Pixel Parlor
Position-Type: Freelance per contract
Start Date: July 2023
Job Description:
We are looking for a skilled and solutions-oriented Brand Strategist with a strong analytical mind to craft compelling brand stories and strategies that deliver results. The Brand Strategist’s responsibilities include conducting extensive research, analyzing findings, making recommendations, presenting to clients, and briefing creatives. You should be a strategic thinker with a knack for uncovering consumer insights that inform strategy development.
The ideal candidate should be open-minded and passionate about creating holistic brand experiences. Ultimately, the outstanding Brand Strategist should have strong research skills, an analytical mindset and be an excellent storyteller.
Responsibilities:
- Conducting extensive primary and secondary research.
- Staying up-to-date on consumer research and market trends.
- Analyzing research, data and trends. • Creating competitive reviews and situational analyses.
- Discovery and visioning
- Identifying insights, challenges and opportunities.
- Developing brand architecture, positioning and strategy.
- Writing compelling brand stories.
- Customer journey creation
- Meeting and presenting to clients.
- Briefing and collaborating with creative teams.
- Leading ideation and brainstorming sessions.
- Content strategy and copywriting
- Collaborating with our UX team to produce content for our content-first approach to web design
Qualifications:
- Degree in business, marketing, branding, communication, creative writing, or related field required.
- Previous experience as a brand strategist or similar role a plus.
- Excellent communication skills, both verbal and written.
- Experience leading client meetings.
- Analytical and problem-solving mindset.
- Creative and compelling storyteller.
- Strong research skills.
- Strategic thinker.
- Excellent presentation skills.
To Apply:
jobs@pixelparlor.com
