Pamela Raitt is a creative strategy leader who has spent the last 20 years helping brands turn customers into loyalists across channels, touchpoints, and devices. Pamela helped brands like Yahoo! eBay and Microsoft establish compelling persona-based brand stories and experiences and has gone on to spearhead large-scale digital initiatives for clients as diverse as YouTube, Bank of America, and AstraZeneca. Pamela is a frequent public speaker, and most recently appeared at SXSW 2018. She co-founded Bellatrix Group in 2018 to bring her diverse skill sets and experience directly to health and wellness clients, and to help pave the path for female entrepreneurs.
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