Users' minds take shortcuts to get through the day. We call these cognitive biases. Usually they’re harmless. Even helpful. But what happens when they’re not? In this talk David Thomas will use real-world examples to identify some particularly nasty biases that frequently lead users to make bad decisions. David will then talk about some content strategy and design choices we can use in our apps, designs, and platforms to redirect or eliminate the impact of those biases. Finally, David will explore our own biases as designers and some methods to prevent our own blind spots from hurting users.