AIGA Philadelphia is proud to present "Underground Images", an abridged version of the original 50+ poster collection created for display in NYC subway stations. The exhibit will be on view through June.
“Underground Images” brings together more than 50 of the myriad posters created at SVA for display in the vast New York City subway system, offering a glimpse of the history of the College and the collective talent of its acclaimed design and illustration faculty. The exhibition was curated by SVA Executive Vice President Anthony P. Rhodes, who has served as creative director for the posters since 2007.
Beginning in the mid-1950s, SVA was in the vanguard of academic institutions in the U.S. to recognize the need for alternative marketing strategies to attract new students. SVA took to the platforms of New York City’s subway with advertising posters that were both thought-provoking and eye-catching, featuring the work of legendary artists like Ivan Chermayeff, Milton Glaser and George Tscherny. All practicing professionals on the faculty at SVA, they used the poster commission to explore what it means to be an artist and hone their own artistic voice. Like the College itself, the SVA subway posters have become in some way inseparable from the city as incitements to creativity and risk taking.
The 30 artists in “Underground Images” include Gail Anderson, Marshall Arisman, Gene Case, Ivan Chermayeff, Paul Davis, Sal De Vito, Louise Fili, Audrey Flack, Nathan Fox, Bob Gill, Robert Giusti, Milton Glaser, Phil Hays, Steven Heller, Mirko Ilić, Viktor Koen, Stephen Kroninger, Marvin Mattelson, Clay Patrick McBride, James McMullan, Jerry Moriarty, Tony Palladino, Stefan Sagmeister, David Sandlin, Paula Scher, Yuko Shimizu, Eve Sonneman, George Tscherny, James Victore and Robert Weaver.
“Underground Images” is organized by SVA faculty member Mirko Ilić and Francis Di Tommaso, director, SVA Galleries.