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What does it take to design a typeface?
Where do the concepts originate, and how do they grow into full-fledged families? Behind every well-made typeface is a great deal of detailed work, a delicate balance of aesthetics, technique, and technology.
Typeface designer Jesse Ragan will provide insight into his practice and key design principles he has distilled from years of teaching. Examples will include projects for Aldo Shoes, The New York Public Library, St. Bartholomew's Church, and more.
About Jesse Ragan
Jesse Ragan is an independent typeface designer in Brooklyn. Over the past decade, he has created custom types and lettering for brands, publications, and cultural institutions. He currently serves on the board of directors for AIGA/NY. A co-founder and former primary instructor of the Type@Cooper certificate program at Cooper Union, he has also taught at Pratt Institute.
Jesse started his career as a staff designer at Hoefler & Frere-Jones. He has collaborated on many retail typefaces, notably Gotham, Archer, Chronicle, and Omnes. Freelance clients include Pentagram, Landor, Reebok, The New York Times, Font Bureau, and House Industries. His work has been recognized by AIGA, Type Directors Club, Brand New Awards, and the Museum of Modern Art. He holds a BFA from Rhode Island School of Design.
After the lecture
All attendees are invited to a happy-hour at BRÜ Philadelphia. Eventbrite tickets are good for their happy hour specials:
- $5 German/Euro Drafts (16 choices from the "Old World" menu)
- $4 Craft Cans: Founders All Day, Jack's Cider, Manayunk Pumpkin, and Anderson Valley Winter Solstice
Brü Craft & Wurst
1316 Chestnut St, Philadelphia, PA 19107
(215) 800-1079
www.bruphilly.com/
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Thu, Sep 25, 2014
7:00 PM - 8:30 PM
University of the Arts — Caplan Recital Hall — Terra Building, 17th floor
211 S Broad St
Philadelphia, PA 19107
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